Case Study: How Urban Quest Delivered an Unforgettable Team Building Experience for 700 Sportsbet Employees

When Sportsbet approached Urban Quest to organise a team building event for their annual conference, they had a big challenge on their hands. With 700 participants, a tightly packed schedule, and a need for the event to align seamlessly with their company values, the stakes were high. But at Urban Quest, we thrive on challenges – especially ones that require meticulous planning, expert execution, and a spark of creativity.

The Challenge

Sportsbet’s organisers had several key requirements:

• The activity needed to fit into a strictly scheduled 60-minute time slot.
• Participants had to be grouped with colleagues they had never met before to foster new connections.
• The event had to take place at Marvel Stadium, meaning large-scale logistics had to be seamlessly managed.
• The activity needed to tie into Sportsbet’s corporate values, particularly “Play 3D.”

On top of that, they had used another team building provider in the past but were looking for something more engaging and budget-conscious.

The Solution: A Seamless and Impactful Experience

Our strategy began with Urban Quest’s Team Activator. This short but powerful session was designed to break the ice and get participants to communicate with teammates they had never met before. It took just 20 minutes over morning tea, yet it laid the foundation for a successful main event by creating instant rapport between participants.

With the teams energised, they moved on to their keynote speaker followed by lunch. This perfectly set the stage for the main event – Urban Quest’s custom-designed “Innovation Hub” team building challenge.

The Innovation Hub Challenge

The premise was simple but engaging: Sportsbet was forming a new project team to drive innovation in 2025. However, with so much incredible talent in the company, only the best and most collaborative teams would be chosen. Participants had to complete a series of problem-solving challenges scattered across Marvel Stadium to prove they were the top-performing team.

The activity seamlessly integrated multiple company values:

• Play 3D – Encouraging participants to consider multiple perspectives and dimensions.
• Be Bold – Pushing teams outside their comfort zones.
• Our Fun, Their Fun – Making the experience exciting and enjoyable.
• Reflect, Learn and Improve – Providing a structured opportunity for post-game reflection and knowledge sharing.

Execution: The Power of a Well-Oiled Machine

Managing an event of this scale at a venue like Marvel Stadium requires precision planning. Urban Quest worked closely with the stadium staff to ensure everything – from logistics to clue placements – was flawless. Our game platform seamlessly guided 70 teams through the challenges, ensuring no one was left behind and that every participant was fully engaged.

And the results? Incredible engagement, teamwork, and competition.

From strategising and role assignments to frantic WhatsApp messages ensuring the correct answers were submitted, teams fully immersed themselves in the experience. By the end, 11 teams came remarkably close to achieving a perfect score, proving that when people work together, they can accomplish amazing things.

What the Participants Had to Say

“It’s really good, it’s getting our brain juices flowing. I’m finding it very fun, fabulous!”

“We’re looking everywhere and obviously working together with different departments, which is fantastic.”

“One of our company values is to be bold, and this pushes you out of your comfort zone, getting you to think in a different way.”

“I’ve been at Sportsbet for 11 years, and I’m surprised how many faces I hadn’t met before. This event brought us together, which wouldn’t have happened Monday to Friday.”

The Grand Finale: Celebration and Recognition

As the clock ran out, all teams reconvened for the results announcement. The winning team had the opportunity to share their strategies, insights, and experience before basking in a well-earned round of applause from their colleagues.

Why It Worked So Well

Urban Quest successfully pulled off this large-scale, high-stakes event by leveraging:

• Deep expertise in corporate team building.
• Years of experience managing complex logistics.
• A seamless game platform designed for maximum engagement.
• A laser-focused approach to aligning activities with corporate values.

The result?

A flawlessly executed team building event that left a lasting impression, reinforced company values, and had Sportsbet employees buzzing long after the day ended.